November 23, 2023

LITEXPO Lights Up with the Most Sustainable Christmas Tree

Vilnius, recently honoured as the European Green Capital, stands at the forefront of the sustainability movement. This dedication is having a profound impact on the meetings industry, with venues themselves beginning to strongly emphasise sustainability. For instance, LITEXPO, the Baltic's largest Exhibition and Congress Centre, has lit up a 9-meter-tall Christmas tree from electronic waste. 

The project was a collaboration with EMP Recycling, a leading electronic waste recycling company in the Baltic states. This one-of-a-kind tree is constructed from discarded light reflectors and a green light garland, creating a futuristic, magical spectacle. Reflectors inside the tree scatter light in all directions, giving it a captivating glow. Underneath this eco-friendly masterpiece, you'll discover everyday items and retired electronic fare collectors from public transport, reminding us to recycle electronic waste responsibly.  

Additionally, a study by the European Commission unveils that the average household accommodates 72 electronic devices, with 11 lying dormant. This highlights the untapped potential within every home, where valuable items await repurposing, recycling, or a fresh start.