April 30, 2024

Vilnius welcomes the new tourist season with a new information centre 

With spring in full swing, the Vilnius Tourism Information Centre (TIC) has opened its doors to residents and guests of the capital city at a new location at Pilies g. 7. Last year, more than 54,000 tourists visited the centre, a 20% increase over the previous year. The majority of tourists, around 74%, were foreigners, with the largest numbers coming from Germany, Poland, Great Britain and France. Tourists are most interested in attractions, sightseeing tours, entertainment and tourism services, gastronomic experiences and city events. 

Enhancing the experience with artificial intelligence

The new Vilnius TIC will offer visitors a wider range of experiences and opportunities to explore the city’s culture and history and take part in interesting leisure activities. Dovilė Aleksandravičienė, Head of Go Vilnius, points out that personalised travel planning services, an interactive presentation of Vilnius and a virtual assistant will ensure that every visitor discovers the city’s unique characteristics.

“The new centre uses artificial intelligence to serve tourists: a virtual assistant will interact with tourists according to the topics they choose, considering their preferred pace of exploration and the length of their stay,” says Aleksandravičienė. “This will allow us to offer personalised itineraries tailored to individual needs and expectations. In this way, we aim to ensure a positive tourist experience, which we hope will encourage tourists to return and, at the same time, recommend the Lithuanian capital to their family, friends and colleagues.” For the convenience of tourists, the opening hours of the TIC will be extended from May to September: daily from 9 am to 7 pm.

Children can also engage in activities during the route-planning process. The new centre will invite them to create on a special interactive wall based on specially designed graffiti of Vilnius symbols.

A 12% increase in the number of tourists

In 2023, Vilnius welcomed almost 1.2 million visitors, of which 69% were foreigners. Compared to 2022, the total number of tourists increased by 12%. According to different estimates, one foreigner spends an average of EUR 94 per day in the city. In total, inbound tourism generated around EUR 224 million in revenue for the capital in 2023.

Vilnius is most often discovered as a weekend city break destination, with the most visited places being Gediminas Castle, the Hill of Three Crosses, Vilnius University, the Palace of the Grand Dukes of Vilnius, the Vilnius Cathedral and its Bell Tower, the Museum of Occupations and Freedom Fights, the Republic of Užupis, Paupys Market, the Glass Quarter, the MO Museum and Lukiškes Prison.

New attractions have also opened in Vilnius this tourist season, including the recently restored Sapieha Palace; the newest branch of the National Museum – the Castelian’s House at the foot of Gediminas Hill; the Museum on culture and identity of Lithuanian Jews; and new spaces in the city’s iconic TV Tower.