Why is it worth it for your business to „blush pink“ at the end of May?

During Vilnius Pink Soup Fest, the city briefly loses all restraint, turns pink, and becomes a living art installation. So if you own a bar, restaurant, hotel, shop, or any other space in the city, we invite you to contribute to the overall cityscape and become part of this pink wave.

Pink is not just a colour here. It is the mood of the festival, the city’s playfulness, and a great opportunity to stand out. The more creatively your place is decorated, the greater the chance of catching the attention of passers-by, appearing in photos, on social media, and in the festival’s communications.

The city becomes one big stage

Pink soup has long outgrown the plate. During the festival, it spills into shop windows, façades, courtyards, and terraces across the city. Bold colours, flowers, decorations, pink accents in windows, or even a subtle visual joke, anything goes as long as it creates atmosphere and invites people to stop.

What can competition participants expect?

Decorated locations will be photographed, and the photos will be published on a special delfi.lt page, where a public vote will take place.

Key dates: · By 01 May, let us know you are taking part. You can do this by filling in the Entertainment and Pink Soup Offers in Vilnius City form or by emailing [email protected]

• 28 May to 08 June: public voting on delfi.lt

• 09 June: winners announced 

The three entries that receive the most reader votes will be awarded.

Why take part?

A brightly decorated venue during the festival means not only aesthetics, but also more eyes, more photos, and more people stopping by, not just to look around.