The most beautiful love story in the world? No, we’re not talking about Romeo and Juliet. We’re talking about Lithuanians’ love of cold beetroot soup. Pink, fresh, creamy... It’s not just soup – it’s a way of life. More than 93,000 people witnessed this love story in 2025. Come join next year!

Vilnius Pink Soup Fest attracts tens of thousands of participants every year, reaches millions through media channels, and offers exceptional visibility opportunities for brands.

As a partner, you will not only be visible to nearly 100,000 curious visitors across festival venues, but also have the chance to integrate directly into the program – from cold pink soup tastings, iconic pink soup parade to original contests that have already become the festival’s signature highlights.

Get in touch for a tailored partnership scenario:
[email protected]